Here are five things to know about Unrivaled, the new 3×3 basketball league.
The wait is over for the highly anticipated inaugural Unrivaled Basketball season. It's a full court 3-on-3 league founded by WNBA greats Napheesa Collier and Breanna Stewart. The unique thing about the league is that is it founded on an equity-based financial platform giving the athletes a great salary and ownership.
One woman who has been pivotal in the buildout is Chief Brand Officer Kirby Porter. Kirby is an award-winning sports entrepreneur and brand builder, a self-proclaimed "marketing girlie," founder of New Game Labs, the first marketing hire at Will Ventures, and former Harvard Women's Basketball captain.
Kirby joined NBC10 Boston's Hannah Donnelly on a new On Her Mark podcast to discuss the importance of women's basketball in the growth of women's sports, NIL, how her playing days shaped her professional career and more.
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- Unrivaled Basketball -- how it works and the significance for female hoopers and athletes everywhere
- The changing landscape of women's sports, collegiately and professionally
- NIL & tips for young athletes
- The importance of brand building for athletes
- How companies benefit from investing in women's sports
- Kirby's Harvard basketball days -- how lessons from the court transferred to successes in the corporate world
- Day-to-day non-negotiables adopted from the sports world
