Adidas congratulates runners on ‘surviving' Boston Marathon


If the word “phrasing” isn’t trending in Boston yet, it might be soon. 

That word’s probably been tweeted a lot, as a Adidas Running sent out an email Tuesday with a “Congrats, you survived the Boston Marathon!” subject line.

The email, which an Adidas apology did not imply was a hack, represents a terribly regrettable choice of words. The email was seemingly intended to congratulate runners who got through the grueling race, but “survived” and “Boston Marathon” probably shouldn’t be used in the same sentence unless it refers to the 2013 marathon, which saw three people killed and 264 injured by a pair of explosives set off at the finish line. 

Contact Us