Boston Celtics

NBC Sports Boston and NBC10 Boston present ‘Banner Day in Boston': Live coverage of Celtics' championship parade

Robust, day-long coverage begins at 5 a.m. and continues throughout the entire celebration. Fans can watch live on the NBC Sports Boston and NBC10 Boston channels, as well as their digital and streaming platforms.

NBC Universal, Inc.

NEEDHAM, MA, June 19, 2024 - The Boston Celtics have won their 18th NBA Championship, and NBC Sports Boston and NBC10 Boston will deliver the most robust local coverage of the celebration and rolling rally parade on Friday, June 21, with continuous Banner Day in Boston coverage across TV, streaming and digital media platforms. The coverage will feature insider analysis, commentary and insights from the best NBA and Celtics analysts, reporters, special guests, current and former players, dignitaries, and more.

Coverage will be highlighted by an experienced and entertaining on-air talent team including NBC Sports Boston’s Brian Scalabrine, Mike Gorman, Eddie House, Abby Chin, Chris Forsberg, Drew Carter, and Tom Giles. This team of experts has been leading Boston Celtics coverage all season long and is poised to bring fans the most in-depth look at all the happenings throughout the day.  Joining the NBC Sports Boston insiders will be the NBC10 Boston News team including Raul Martinez, Latoyia Edwards, Glenn Jones, Priscilla Casper, and JC Monahan.

Coverage will begin on NBC10 Boston at 5 a.m., with on-air talent providing live look-ins and preview information as the City of Boston prepares for the 11 a.m. parade. Beginning at 9:30 a.m., both NBC10 Boston and NBC Sports Boston will feature a simulcast of exclusive Banner Day in Boston coverage. Viewers will enjoy continued live coverage of parade prep; fan insight and interaction as they gather along the parade route; hours of insider analysis; and a special look into TD Garden for a pre-parade event -- hosted by former Celtic and NBC Sports Boston analyst Brian Scalabrine -- with members of the Celtics roster and organization offering their thoughts as they prepare to board the duck boats.

Once the parade is underway at 11 a.m., NBC Sports Boston and NBC10 Boston will continue the insider coverage, providing live look-ins and commentary from a variety of different viewpoints and angles along the parade route. Coverage will also include an exclusive perspective from a Duck Boat participating in the parade which will be carrying NBC Sports Boston on-air talent.

In addition to NBC Sports Boston and NBC10 Boston, the comprehensive coverage will be available across NBC Sports Boston and NBC 10 Boston digital media platforms, including, and will be streamed live on the NBC10 Boston News streaming channel, which is available on leading streaming and connected TV services. Exclusive photos, insider commentary, and real-time look-ins throughout the parade will also be available on social media at @NBCSBoston, @NBCSCeltics, and @NBC10Boston. A Spanish broadcast of the parade will also air on Telemundo Boston from 11:30am-12:30pm.

Banner Day in Boston on NBC Sports Boston and NBC10 Boston is presented by TD Bank, by VistaPrint, and by Jordan.

For viewers and fans looking to enjoy another look at the Boston Celtics series win over the Dallas Mavericks, NBC Sports Boston will be replaying a game from the series each night during the week of June 24, culminating in a replay of the parade next Friday.  The parade coverage will also replay in the evening of Friday, June 21.

About NBC Sports Boston

NBC Sports Boston reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Programming includes the Boston Celtics, Arbella Early Edition, Boston Sports Tonight, Celtics Post Up, Connecticut Sun, Monday Night Patriots, Quick Slants, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. and all of the networks’ social media channels (@NBCSBoston) provide continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Visit for more information. Check local listings for the specific channel location for your area.

About NBC10 Boston

Owned by NBCUniversal, NBC10 Boston delivers viewers in the Greater Boston area, Southern New Hampshire and Northeastern Massachusetts NBC’s award-winning daytime, primetime and late-night signature programs and local breaking news and information. The station features the most accurate weather in the region with “First Alert Weather” and an exclusive 10-day forecast. Additionally, NBC10 Boston features the market’s only daily live lifestyle program, “The Hub Today.” The station’s investigative units, “NBC10 Boston Responds” and “The Investigators” answer local consumer inquiries and shines a light on questionable practices.

NBC10Boston’s news coverage and content is also delivered to viewers on-the-go through its dedicated website, a customized mobile app and via Facebook, Instagram, Twitter and Snapchat. The station has been awarded fourteen Edward R. Murrow awards since its launch, including for “Overall Excellence” and “Diversity, Equity and Inclusion.” 

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