March Madness March 30, 2024 10:55 pm

NCAA Women's Portland Regional: A behind-the-scenes look at the excitement, popularity, impact of women's basketball

The 2023-2024 NCAA Women’s college basketball season has seen an increase in viewership, ticket sales and ad revenue creating a buzz that feels transformational. Here’s a behind-the-scenes look at excitement, popularity and impact of women’s sports at the Women’s Sweet 16 in Portland, Ore.

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