The Making of the First Boston Bruins logo


One must first have a logo before it can someday become a classic.
The Boston NHL franchise — one of the Original Six — is the league’s maiden voyage into the United States.

The team is founded by Charles Adams, weeks before the 1924-25 season; things come together quickly.
A color scheme is needed. Adams chooses Brown and Gold to coordinate with his grocery chain — First National Stores, headquartered in Somerville, Massachusetts.
Art Ross, the team’s head coach, suggests the mascot be the Bruin. He’s drawn to the “untamed animal displaying speed, agility, and cunning,” bringing new meaning to the roaring 20s.
It’s the Bruin they wear on their sweaters as legendary defenseman Eddie Shore and the team etch their names into the Stanley Cup in the 1929.
Hockey immortality. That’s how your logo becomes a classic.

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