Fundraising and public awareness campaign shines light on child and family homelessness
ROXBURY, MA (February 29, 2016) – Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of young homeless children by ensuring they have access to early education and opportunities to play, today announced its partnership with Comcast SportsNet and the BostonCeltics for the fourth annual “Horizons Week,” a weeklong fundraising and homelessness awareness campaign that will run from February 29th through March 4th.
As part of the campaign, multiple public service announcements will air in heavy rotation on Comcast SportsNet throughout the week, as well as in-program integration and additional robust television coverage. Walmart will be a matching sponsor for home games held during theweek.
“Heading into the fourth year of this campaign, it’s fantastic to reflect on the partnership with Horizons for Homeless Children and the awareness we are able to generate with these collective efforts,” said Bill Bridgen, President of Comcast SportsNet New England. “We’ll be using our network assets once again to help promote the message about the importance of early education for young, homeless children – a message that we think our viewers and fans take to heart.”
“Homelessness in Massachusetts is on the rise, and it is our mission to provide educational opportunities to the children who are affected by this stressful experience,” said Kate Barrand, President and CEO of Horizons for Homeless Children. “Fantastic partners like Comcast SportsNet and the Boston Celtics help us share this urgent message with our local communities. We’re thrilled to be working together again on such an important issue.
“It is very important to me to shed light on the fact that child homelessness is a growing issue in our country,” said Celtics guard Avery Bradley. “As a dad, I want to help even more – and by supporting Horizons, I am able to help the kids right here in Massachusetts.”
Each week, Horizons for Homeless Children improves the lives of 2,000 young homeless children in Massachusetts while working with their families to increase their economic and social well-being. Donations can be made online by visiting www.horizonschildren.org/donatetoday.
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About Horizons for Homeless Children
Horizons for Homeless Children is a nonprofit organization dedicated to improving the lives of young homeless children and their families. Horizonsprovides high quality early education, opportunities for play, and comprehensive family support services. Today, Horizons serves more than 2,000 young homeless children each week in Massachusetts through three early education centers and more than 120 shelter-based Playspaces. For more information about Horizons for Homeless Children, please visit: www.horizonschildren.org.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008. The Celtics have long stood for equality, and respect, including hiring the first African American Coach and starting the first all black starting five. In addition, 33 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since1963. For more information on the Celtics, log on to www.celtics.com.
About Comcast SportsNet New England
Comcast SportsNet New Englandreaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Comcast SportsNet’s programming includes the Boston Celtics, New England Revolution, Chevrolet SportsNet Central, Arbella Early Edition, Town Fair Tire Sports Tonight, Sports Sunday, Celtics Insider, The Baseball Show, Quick Slants, New England Tailgate, NewEngland Football Night, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more.CSNNE.com, the online home of Comcast SportsNet, provides continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Comcast SportsNet New England is part of the NBC Sports Group. Visit www.csnne.com for more information.Check local listings for the specific channel location for your area.